Ayoub Abid, aka Normal, born in Agadir in 1990, develops an early sensitivity towards visual art and music.

After obtaining his degree in Graphic Design in 2011, he then develops a multidisciplinary approach and explores applied arts through art direction and illustration while remaining attached to fine arts via his murals.

Since 2014, Normal has collaborated on several major cultural projects namely Boulevard (2017, 2018 & 2019 – poster and graphic design), Gnaoua Festival (2018 & 2019 – posters) and British council (POP UP Studio 2018) but also on campaigns with Danone, Shem’s pub and Akwa group.

Next to his professional commitments, Ayoub does not miss the opportunity to pick up his brushes and make a mural.